PRACTICE ADVERT Treatment - 'The Solution'

For our advert we have decided to advertise a perfume designed to improve the confidence of mums and transform their motherly looks into glamorous 'yummy mummies'. In the first half of the advert, the screen will be divided into two. With one side having a mum holding her child, who will be spilling a drink down her front, whilst his mother is having a stressful conversation on the phone, this will contrast with the other vertical split creen which will show a glamorous woman being pampered. She then sprays the perfume across the screen to the mother struggling, transforming the mother into a yummy mummy. This will be shown by the split screen then dissolving into the next shot which will be one woman managing her child (who is well behaved and clean) looking elegant. The final shot will blur to a white screen and the product name will appear on the screen in large, feminine writing. Our perfume will be a feminine shape, meaning a curvy bottle, getting the message across that curves are attractive. The bottle colour will be white with purple parts on, the writing will be metallic purple so that it stands out on a shelf with other perfumes.