Evaluation #3

What have you learned from your audience feedback?

We were pleased that the majority of the audience had answered yes to this as obviously we tried to complete our trailer to a realistic, professional standard. A few people had said it was a "good combination of stories" and that it was an "effective social realism trailer". Clearly aimed at a prdominantly female audience, this came across to the audience as they commented on this being a positive thing.

The feedback that we have recieved for whether the plot was easy to follow or not was fairly positive. We were pleased with this due to one of our worries that it may be confusing due to having the three different storylines. The few people that did not understand or find it easy to follow had stated things such as "the 2nd character not being as clear as the 1st and 3rd" and "I don't know if the three characters have anything is common with an other" After reading through each questionnaire we came to the conclusion that it wasn't a worry as there was only a couple that didn't understand - also it is quite common for people to not understand trailers on the first viewing.

The result of this question, was the camera work being the most effective technique in our trailer, followed by the music and sound. We were happy with this outcome due to our effort in using interesting shots such as the overhead spinning shot, also because we tried to match the type of shots to the persona of each character. We noted that mise en scene recieved the lowest percentage, this could be due to part of the audience haven't studied media therfore might not understand the term fully, also that we focused more so on the camerwork and sound.

The outcome of this was mainly positive, we had feedback such as "the sequence of shots engaged interest and the music fitted well." Other A few members of the audience stated that the editing was simple and didn't distract from the main purpose, and that it enhanced their viewing as it drew them in more so.  We learnt from this feedback that short and simple editing is more effective and appealing to an audience, as it fits to the conventions of a trailer.

This was quite a wide ranged question however we think the feedback was fairly good, although not evenly spread throughout the range, we were happy with the last woman so expected this to be in the high percentages. Obviously each person in an audience would have a different opinion and different favourites so it this question proved how each person would react differently.

This is clearly an important question, our genre is social realism and in order for it to be as realistic as possible we needed it to fit to the conventions of the genre. Consequently, we were pleased that the vast majority of the audience had agreed with yes, stating that "they are real life problems/scenarios" some suggested "there should be more narrative". The couple of people that didn't think it fitted to the genre did not make any suggestions or give reason for this, we were disappointed at this because we would have liked to know why, in order to make any necessary adjustments.

Narrative is one of the main conventions in a film trailer, either from the characters or a voiceover. Therefore 'yes' being the highest percentage was a positive result. 6 people from the audience suggested to change the voiceover - "perphaps a female narrative, to fit with the storyline of 3 women" taking this into account we thought this would work better, due to our film being predomenently female targeted. Another suggested was that individual character voices "don't specify what happens", however we didn't necessarily think this was a negative thing as the aim for a trailer is to keep the audience left hanging/not knowing the full story. We edited the male voiceover to a female voice and think this fits far better to our trailer. 

The music was something we started when parts of the film weren't finished editing however we took time trying to precisly tune the volume into the voiceovers throughout. Getting the right music for each chracter was our main focus, and judging by these results, this had worked well. The couple of people from our audience that answered the music needed adjusting had commented on both the uneven volume levels of the middle girl, however this was something we were aware of (question 10). The third girls music was commentde on being "a bit weird" however others disagreed and though "the last music was the best". Overall the audience liked the way it "changed to fit each character".

We wanted to include this specific question because we weren't pleased with how this music sounded when doing the viewing and wanted the feedback from the audience. People said that is was "quite loud", this was easily adjustable, yet a helpful comment. Another member of the audience said that it "enhances the character" this was a shock answer as we didn't think it fitted well. A couple of people suggested it be "more upbeat possibly", after listening through the music of the entire trailer we felt that the middle girl needed to have more unbeat music in order to flow from the first and into the second with a noticable yet smooth difference. We achieved this so were really pleased with the feedback from this question as was probably the most important because it was something we definitely did need to adjust.

We included this in case any member of the audience had idea of changing anything within the trailer. The largest percentage was the voiceover - we knew this was something that needed adjusting based on the question involving the voiceover, so we expected this to be something the audience would suggest to be changed. This also goes for the music. A few members of the audience suggested the storyline needed improving - things such as giving more of an insight on what happens next, and they weren't clear if the characters knew each other etc and suggested a shot of the women together, however we liked the idea of having 3 seperate storylines so we kept it how it was.